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Marketing in the public sector: a roadmap for improved performance: Marketing en el sector público: Todas las claves para su mejora Philip Kotler and Nancy Lee, Pearson Education (Wharton School Publishing). Upper Saddle River (NJ). 2007. 332 pages (English), ISBN: 0-13-187515-9, Josep Chías (collaborator in the Spanish edition), Pearson Educación. Madrid (Spain). 2007. 519 pages (Spanish), ISBN: 978-84-8322-378-9
Vázquez, José Luis; Gutiérrez, Pablo.
International Review on Public and Non - Profit Marketing; Heidelberg Vol. 5, Iss. 1, (Jun 2008): 85-86.
DOI:10.1007/s12208-008-0009-2
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Title
Marketing in the public sector: a roadmap for improved performance
Author
Vázquez, José Luis; Gutiérrez, Pablo
Pages
85-86
Publication year
2008
Publication date
Jun 2008
ISSN
18651984
e-ISSN
18651992
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
881305184
Copyright
Springer-Verlag 2008





