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A Whole New Mind: Why Right-Brainers Will Rule the Future Daniel Pink, BA, JD. New York, NY: Penguin Group Inc. 2006, 275 pages, $15.00
As we shift from an information age to a conceptual age, Daniel Pink explores the current social, economic, and technological environment that requires a different way of looking at how we work and live. He describes the need to move from the left-brain culture of the past to make room for the "right brain rising." Pink's perspective is a refreshing look at the results of how our society has valued leftbrained thinkers. He discusses the key concepts needed for a different future: design, story, symphony, empathy, play, and meaning; and devotes a chapter to each of these six essential senses, with various practices and resources to incorporate right-brained activities into our personal and professional lives.
The first sense, of design, is described through examples and practices that explore the need to move beyond function to design. Through...