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In 1990, a small, upstart Philadelphia advertising/PR agency contacted the Recreation Vehicle Industry Association, the $12 billion RV industry's trade association in Reston, Va., with a bold claim.
It guaranteed that it could do a better job at a lower cost than the world's largest public relations agency that RVIA was using at the time.
That pitch and persistence landed the then-5-year-old Philadelphia agency an opportunity to make a presentation to the association.
It went very well.