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Harman International (India) Pvt. Ltd. has signed musician AR Rahman as India brand ambassador for JBL in the advertising campaign titled Hear the truth. The multi-year campaign will feature an evolving roster of top international musicians who want their fans to listen to music as it was intended to be heard. AR Rahman will feature in the campaign highlighting How AR Rahman listens to AR Rahman. The campaign is directed toward exciting music lovers across the world, whilst showcasing the fact that the greatest performers in the world trust JBL.