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How does a typical U.S. consumer make sure the online banking website they are using is legitimate? Not enough, apparently. They check that the website looks familiar - that all the branding, colors and layout are similar to what they've seen before. That's a finding of a survey conducted by Melbourne IT, a global domain registrar and digital brand services company that polled 1,007 U.S. consumers about e-commerce and online banking habits.
Obviously this is not comforting - fraudsters have proven they can easily create convincingly real-looking bank websites. In a typical phishing expedition...