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Note: Pepsi Sound Off builds on Gigya's social sign-on and gamification platform for a social TV experience.
10 Smart Enterprise Uses For Twitter (click image for larger view and for slideshow)Pepsi is demonstrating how a standard social software platform can allow a brand to quickly launch a private social website, in this case to augment on-air marketing.
The Pepsi Sound Off is a social TV experience, where fans of "The X-Factor" talent competition program meet to chat about the contestants and anything else they want to talk about. Members can login throughout the week, "but it really comes to life when 'The X-Factor' is on," Shiv Singh, global head of Pepsi Digital, explained in an interview. "It functions as Twitter on steroids for all the X-Factor fans across the country, and for every action they take, they are earning points in the background that improve their rank on a leaderboard, so there is a whole...