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Rado's Matthias Breschan
On a quick trip to New York from Lengnau, Switzerland, Rado's home base, Matthias Breschan, the company's chief executive officer, caught up with WWD to talk about the niche that is affordable luxury in the watch industry.
WWD: What sets Rado apart from the competition?
M.B.: Rado is a very young brand compared with many of the other brands in the watch industry. It has only existed since 1957. From the beginning, Rado has been opposite from the other brands. While most of the watch brands focused on innovative movements -- Rado always remained focused on having innovative designs and using new, high-tech materials. Rado has had a huge amount of success in this. It's been 25 years since we've launched the ceramic watch.
WWD: What was Rado's inspiration behind using ceramic?
M.B.: Well, first of all, it's a nice material to wear on the skin because the temperature of...