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Abstract
Trust is perhaps the most important element of the CPA-client relationship. You have an intimate knowledge of your clients' financial lives (in some cases maybe even more than their spouses or partners). When people share that level of detail, they see you as a trusted advisor and confidant. A growing number of CPA firms have developed wealth management practices, either through organic growth or through a merger or acquisition. For the most part, they are interested in capturing the financial planning business of high-net-worth clients who are already using the firm for tax accounting services. Firms may also be offering free tax services as a way to attract new clients to their financial planning services. This type of offer could appeal to some of your tax clients, especially if you are not in the know about their planning or investment management needs.