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East Los Angeles, Koreatown, Pico-Union and South-Central are not often powerful magnets for out-of-town visitors coming to Los Angeles. But that would change if the makers of a new video succeed in a fledgling campaign touting Central City neighborhoods to tourists otherwise headed to just Beverly Hills and Malibu.
"What makes this city great is not necessarily beaches and sunshine, but that you can drive across town and cross 80 different cultures," said Madeline Janis-Aparicio, executive director of the Tourism Industry Development Council.
The organization, which has strong links to the hotel and restaurant employees union, led well-attended tours of Los Angeles neighborhoods for visitors in town for...