Cultural Icon

Abstract

At least one Internet company is paying heed to a warning from a market research group. The group said that unless Latin sites do a better job customizing their offerings to Latinos' cultural interests, they may risk losing market share to the Spanish-language versions of AOL and Yahoo. Perhaps with that in mind, Yupi.com honored Latin music legend Tito Puente in March with the Orgullo (Pride) 2000 Award, given for contributions to Latino culture.