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In a world marked by rapid technological advancements and evolving consumer behaviours, the hospitality industry is undergoing a transformation of monumental proportions. With millennials firmly established as a target demographic, a new generation is now entering the spotlight, commanding the attention of hoteliers and shaping the future of travel. Enter Generation Z, a generation defined by its digital prowess, value for experiences, and commitment to sustainability. The generation was born approximately from 1997 to 2012. The hospitality landscape is undergoing a seismic shift as it adapts to cater to the distinct preferences and demands of Gen Z, a demographic that is expected to represent 50% of travellers by 2027. To unravel the implications and opportunities presented by this paradigm shift, Asmita Mukherjee engaged in insightful conversations with industry experts.
Shifting Marketing Strategies
With Gen Z taking centre stage, the transition from millennial-focused marketing strategies to those tailored for Gen Z has been a crucial evolution. Nishant Taneja, Head of Marketing at Moksha Himalaya Spa Resort, shared insights into this transformation. “We have adapted our marketing strategies and communication channels to effectively target Gen Z by understanding their preferences, values, and digital behaviours,” Taneja explains. Gen Z’s proclivity for digital interactions led to a prioritisation of online engagement, creating thought-provoking and interactive content that resonates with them.
Similarly, Vishal Lonkar, General Manager of Business Development at Renest Hotels...