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IF Facebook - social media 1.0 - was about connecting with friends and family, new social media platforms such as Twitter and Instagram - social media 2.0 - attracted content creators, influencers and followers. Now the social network is moving to version 3.0, with platforms such as TikTok and a recent addition to the platter, Bigo Live. TikTok says it is not an ordinary short-form video-sharing application. Its content comes "from the gut" and "come, as you are" storytelling narrated in 15 seconds. Livestreaming app Bigo Live lets you "broadcast your life, gain many fans, receive gifts, earn money and be an idol easily". Facebook too has added Facebook Live and Instagram IGTV.
The phenomenon caught on as influencers shot to fame. Everyone signing up on such apps becomes a content creator. "These platforms have democratised the process of content creation and empowered individuals to create content that can travel...