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In a Dec. 19, 1996, article in the Wisconsin State Journal, Natasha Kassulke reported on two new club openings: Mass Appeal, 114 King St., and the Inferno, at the corner of Sherman Avenue and Commercial Avenue.
This weekend, the Inferno celebrates its 13th anniversary with a free dance party featuring DJs Whiterabbit and Eurotic.
And Mass Appeal? Long gone. The address changed hands to the King Club and now Woof's.
"The nightclub business is a fickle beast," said Josh Lenius, aka DJ Whiterabbit, reflecting on the Inferno's longevity. Lenius credits owner Apollo Marquez with the nightclub's success. Unlike club owners who are into "money, booze and chicks," he said, Marquez "just likes hosting parties."
It's the club's regulars, too.
"We self-regulate. People are really passionate and believe in the place," said Matt Fanale, aka DJ Eurotic, organizer of Reverence, the annual electronic music festival held at the Inferno.
The desolate location - an "oasis" away from downtown - and the Inferno's appeal to the close-knit fans of underground music make it the kind of place where...