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BOOMING out of giant speakers like the Voice of... well... DJ Fly Guy, was Fly Guy. Both he and Lil' Kev kicked off the March 8 Press launch of this year's Pepsi music campaign by introducing the latest stars in Pepsi's sky.
The cola company has fired off the latest salvo in the cola conflict by adding Ricky Martin, Aaron Kwok and, in the words of hosts Fly Guy and Kev, local diva and hot hoochie mama Siti Nurhaliza to their roster of star endorsers.
Siti was on hand at the launch to perform the longer version of the Pepsi theme song Ask For More. The shorter version will soon be heard in the upcoming radio and television blitz. Also shown was the TV ad, in which a thirsty Siti at a concert has a Pepsi can hurled at her by an admiring member of the audience. This is not something you would want to see happen in real life.
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