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We've been through this before. Change is nothing new to the Milwaukee Sentinel -- changes of ownership, editors and nameplates.
We have published more than 51,000 editions under a dozen different nameplates since our birth in 1837.
And the next time you see us, we'll have yet another nameplate: the Milwaukee Journal Sentinel, which sounds infinitely classier than "Sentinel and Farmer," which was our name from 1842 to 1844.
We didn't become Wisconsin's oldest continuous business by worrying about what we were called. We had a job we loved, and we kept at it. Hundreds and hundreds of us.
A newspaper is a curious blend of institutional memory and people.
We have had leaders with high visibility like Solomon Juneau, Rufus King, Christopher L. Sholes and Robert H. Wills.
We've had columnists who were local celebrities, like Buck Herzog, Ray Kenney and Alex Thien, and others...