Skip to main content

Document Preview

Copyright information

Copyright Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2007

Access to the complete full text

This is a short preview of the document. Your library or institution may give you access to the complete full text for this document in ProQuest.

Explore ProQuest

Full Text
Scholarly Journals

QUESTIONS ABOUT THE ULTIMATE QUESTION: CONCEPTUAL CONSIDERATIONS IN EVALUATING REICHHELD'S NET PROMOTER SCORE (NPS)

Grisaffe, Douglas B. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior; Provo Vol. 20, (2007): 36-53.