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Advertising Research at Anheuser-Busch, Inc. (1963-68)
Ackoff, Russell L

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; Emshoff, James R

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.
Sloan Management Review (pre-1986)
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PUBLICATION DETAILS

Scholarly Journal
Cambridge: Massachusetts Institute of Technology, Cambridge, MA
Peer reviewed.Citation/Abstract coverage: Fall 1970 (Vol. 12, no. 1) - Fall 1985 (Vol. 27, no. 1)