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Copyright Sloan Management Review Association, Alfred P. Sloan School of Management Winter 1975

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Scholarly Journal

Advertising Research at Anheuser-Busch, Inc. (1963-68)

Ackoff, Russell L

;

Emshoff, James R

.

Sloan Management Review (pre-1986)

; Cambridge Vol. 16, Iss. 2, (Winter 1975): 1.