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Copyright Babes Bolyai University, Faculty of Economics and Business Administration 2012

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Conference Paper

RFM based segmentation: An analysis of a telecom company's customers

Bacila, Mihai-Florin

;

Radulescu, Adrian

;

Marar, Ioan Liviu

. The Proceedings of the International Conference "Marketing - from Information to Decision"; Cluj-Napoca Cluj-Napoca: Babes Bolyai University. (2012): 52-62.