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Copyright Fitness Information Technology, A Division of ICPE West Virginia University Mar 2022

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Scholarly Journal

The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

Huettermann, Marcel

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Sport Marketing Quarterly

; Morgantown Vol. 31, Iss. 1, (Mar 2022): 48-61. DOI:10.32731/SMQ.311.0322.04