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The Impact of Marketing Knowledge among Managers on Marketing Capabilities and Business Performance
Ming-Tien Tsai
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; Chia-Mei Shih
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International Journal of Management
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PUBLICATION DETAILS
Scholarly Journal
Poole: International Journal of Management
Peer reviewed.Citation/Abstract coverage: Mar 1993 (Vol. 10, no. 1) - Dec 2013 (Vol. 30, no. 4)