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The Impact of Marketing Knowledge among Managers on Marketing Capabilities and Business Performance
Ming-Tien Tsai; Chia-Mei Shih.
International Journal of Management
; Poole Vol. 21, Iss. 4, (Dec 2004): 524-530.
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Scholarly Journal
Poole: International Journal of Management
Peer reviewed.Citation/Abstract coverage: Mar 1993 (Vol. 10, no. 1) - Dec 2013 (Vol. 30, no. 4)