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WHAT DRIVES AD LIKEABILITY/DISLIKEABILITY IN HONG KONG AND THAILAND?
Kim-Shyan Fam.
International Journal of Business and Society
; Sarawak Vol. 7, Iss. 2, (Jul 2006): 3-20.
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Scholarly Journal
Sarawak: Universiti Malaysia Sarawak
Peer reviewed.Citation/Abstract coverage: Jan 2005 (Vol. 6, no. 1) - present