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The Relationship Between Deceptive Claims and Ad Effect: The Moderating Role of Humorous Ads
Hsieh, Ching-Sheng; Hsu, Ya-Hui; Fang, Wen-Chang.
International Journal of Business and Information
; Sansia Vol. 5, Iss. 1, (Jun 2010): 1-25.
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Scholarly Journal
Sansia: Academy of Taiwan Information Systems Research
Peer reviewed.Citation/Abstract coverage: Jun 2010 (Vol. 5, no. 1) - Mar 2019 (Vol. 14, no. 1)