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COUNTRY OF ORIGIN NON-FIT: WHEN COUNTRY OF ORIGIN NON-FIT ENHANCES CONSUMER EVALUATIONS
Johnson, Zachary; Liu, Fan; Tian, Yichao.
Academy of Marketing Studies Journal
; London Vol. 20, Iss. 2, (2016): 74-81.
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Scholarly Journal
London: Allied Business Academies
Peer reviewed.Citation/Abstract coverage: 2006 (Vol. 10, no. 1) - present