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"MY NAME IS... AND I'M A BINGE VIEWER": AN EXPLORATORY STUDY OF MOTIVATIONS FOR BINGE WATCHING BEHAVIOR
Sung, Yoon Hi

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; Kang, Eun Yeon

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; Lee, Wei-Na

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American Academy of Advertising. Conference. Proceedings (Online); Lubbock Lubbock: American Academy of Advertising. (2015): 169.