- Full Text
- Conference Paper
"MY NAME IS... AND I'M A BINGE VIEWER": AN EXPLORATORY STUDY OF MOTIVATIONS FOR BINGE WATCHING BEHAVIOR
Sung, Yoon Hi; Kang, Eun Yeon; Lee, Wei-Na.
American Academy of Advertising. Conference. Proceedings (Online); Lubbock : 169. Lubbock: American Academy of Advertising. (2015)