- Full Text
- Scholarly Journal
Expectations, Performance Evaluation, and Consumers' Perceptions of Quality
Teas, R Kenneth.
Journal of Marketing
; New York Vol. 57, Iss. 4, (Oct 1, 1993): 18.
Preview publication details
PUBLICATION DETAILS
Scholarly Journal
New York: American Marketing Association
Peer reviewed.Citation/Abstract coverage: Jan 01, 1977 (Vol. 1, no. 1) - Jul 01, 1978 (Vol. 64, no. 4)