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The Company Mission As a Strategic Tool: What Is a Company Mission? Formulating the Mission Components of the Mission Statement Company Goals: Survival, Growth, and Profitability Company Philosophy Company Self-concept Public Image The Claimant Approach to Company Responsibility Identifying Claimants Understanding Claims Reconciling Claims Coordinating Mission Components Conclusion References

Pearce, John A, II.  ; Cambridge Vol. 23, Iss. 3,  (Spring 1982): 15.