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- Dissertation or Thesis
EFFECTS OF PRODUCT EXPERTISE, MESSAGE INVOLVEMENT AND DECEPTIVE CLAIM STRATEGY ON COGNITIVE RESPONSES AND ATTITUDES
EFFECTS OF PRODUCT EXPERTISE, MESSAGE INVOLVEMENT AND DECEPTIVE CLAIM STRATEGY ON COGNITIVE RESPONSES AND ATTITUDESLACZNIAK, RUSSELL N.
The University of Nebraska - Lincoln ProQuest Dissertations & Theses, 1987. 8722409.





