The Impact of a Media Backlash and the Moderating Role of Sustainable Development Goal #17 on the Relationship Between Well-established Brands and Consumers’ Valuations - ProQuest Dissertations & Theses A&I - ProQuest

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The Impact of a Media Backlash and the Moderating Role of Sustainable Development Goal #17 on the Relationship Between Well-established Brands and Consumers’ Valuations

Oliveira, Joana. Universidade Catolica Portuguesa (Portugal) ProQuest Dissertations Publishing, 2021. 28992134.