Geographical indications, identity and development: a dialogue between the european and brazilian reality

Abstract

The article discusses the topic of the Geographical Indications in Europe and Brazil from the point of view of the territorial development. In case of Brazil the authors puts on special accent in the experience of the Valley of the Vineyards to which considers like representative of processes of innovation in the rural area. But the authors underline the need to establish a conceptual base more wide that contemplates the aspects relative to the cultural identity of the territories, in the center of the strategies of intervention, and not only from the optics of the dynamics of a chain of value of a certain product, process or service. But for so much it is necessary to rely on a few more integrated political instruments, as well as to break with the sectorial vision that associates the rural spaces with the strict fulfillment of productive functions.