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Abstract
This work, using as sample the ENANPAD`s annals and the periodics RAE and RAUSP, analyzed the academic production on relationship marketing from 1992 to 2012. For this, we used, as basis methodological, six aspects observed in the study de Almeida, Lopes and Pereira (2006), which provided comparisons of results, allowing to build an overview of 20 years of research on relationship marketing in Brazil.
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