Abstract

A method for adaptive usability evaluation of B2C eCommerce web services is proposed. For measuring eCommerce usability a checklist integrating eCommerce quality and usability is developed. By a Glowworm swarm optimization (GSO) neural networks-based model the usability dimensions and their checklist items are adaptively selected. A case study for usability evaluation of an eCommerce anthurium retail website is carried out. The experimental results show that GSO with neural networks supports the allocation of usability problems and the defining of relevant improvement measures. The main advantage of the approach is the adaptive selection of most significant checklist dimensions and items and thus significant reduction of the time for usability evaluation and design.

Details

Title
A Glowworm Optimization Method for the Design of Web Services
Author
Khan, Koffka; Sahai, Ashok
Pages
89-102
Publication year
2012
Publication date
Sep 2012
Publisher
Modern Education and Computer Science Press
ISSN
2074904X
e-ISSN
20749058
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
1626716577
Copyright
Copyright Modern Education and Computer Science Press Sep 2012