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Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio/Effects of real and masked brands placement on consumer behavior: An exploratory experiment/Efeitos dos posicionamentos da marca real disfarçada no comportamento do consumidor: uma experiência exploratória
Herrera, Alejandro Alvarado; Arroyo, Judith Cavazos; Charolet, Rubén Vázquez. Estudios Gerenciales Vol. 30, Iss. 133, (Oct-Dec 2014): 327-335.You might have access to this document
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