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The effects of brand experiences on quality, satisfaction and loyalty: an empirical study in the telecommunications multiple-play service market
Alternate title: EFECTOS DE LAS EXPERIENCIAS DE MARCA EN LA CALIDAD, LA SATISFACCIÓN Y LA LEALTAD: ESTUDIO EMPÍRICO EN EL SECTOR DE SERVICIOS MÚLTIPLES DE TELECOMUNICACIONES; EFEITOS DAS EXPERIÊNCIAS DE MARCA NA QUALIDADE, NA SATISFAÇÃO E NA LEALDADE: ESTUDO EMPÍRICO NO SETOR DE SERVIÇOS MÚLTIPLOS DE TELECOMUNICAÇÕES
Antonio Carrizo Moreira, Pedro Miguel Freitas, Víctor Manuel Ferreira. Innovar; Bogota Vol. 27, Iss. 64, (2017): 23-36.
Antonio Carrizo Moreira, Pedro Miguel Freitas, Víctor Manuel Ferreira. Innovar; Bogota Vol. 27, Iss. 64, (2017): 23-36.
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