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La influencia de los objetivos de compra en la efectividad de las acciones de trade marketing dentro de los supermercados
Alternate title: Influence of purchase objectives on the effectiveness of trade-marketing activities in supermarkets Abstract; A influência dos objetivos de compra na efetividade das ações de trade marketing nos supermercadosMuroya, Jose L Wakabayashi; Ruiz, Jessica N Alzamora; Medina, Carlos A Guerrero. Estudios Gerenciales Vol. 34, Iss. 146, (Jan-Mar 2018): 42-51.
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