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Abstract
The aim of this study is to understand the relationship between new media tools and contemporary social movements and individual/activist profile in the context of new media studies by constructing a conceptual framework around a new character. In this sense, this study evaluates the literature about the social movements and media relation. Also in this study it is emphasized that today activists are not only using new media tools actively but also they are representing “a new human” character through these media tools whose subject is “me”. This two new character has been understood around two basic framework. One of them is that the individual/subjective experience of activists feeds a self-centered new character and atomizes the common logic of social movements. Other one is that new media and new human character associated with new media is the most highlighted subject and there is stil a possibility of being manipulated by different types of powers of the new media. As a result, in this study activists/individuals relationship with social movements who use new media tool as a new character, has been theoretically discussed based on literature evaluation.