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Abstract
This study analyzes the financial feasibility of fish cracker processing trades in Bengkalis Regency, Riau Province. The short-term and long-term feasibility analysis were used to determine the business feasibility. The data collected consists of primary and secondary data obtained through interviews, observations, and documentation. The analysis showed that the fish crackers processing business is profitable with an average monthly profit of Rp. 9,599,700. Therefore, the llisha elongata crackers processing business at the fish processing unit in Bengkalis is worth continuing.
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