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Abstract
Birnbaum and Quispe-Torreblanca (2018) evaluated a set of six models developed under true-and-error theory against data in which people made choices in repeated gambles. They concluded the three models based on expected utility theory were inadequate accounts of the behavioral data, and argued in favor of the simplest of the remaining three more general models. To reach these conclusions, they used non-Bayesian statistical methods: frequentist point estimation of parameters, bootstrapped confidence intervals of parameters, and null hypothesis significance testing of models. We address the same research goals, based on the same models and the same data, using Bayesian methods. We implement the models as graphical models in JAGS to allow for computational Bayesian analysis. Our results are based on posterior distribution of parameters, posterior predictive checks of descriptive adequacy, and Bayes factors for model comparison. We compare the Bayesian results with those of Birnbaum and Quispe-Torreblanca (2018). We conclude that, while the very general conclusions of the two approaches agree, the Bayesian approach offers better detailed answers, especially for the key question of the evidence the data provide for and against the competing models. Finally, we discuss the conceptual and practical advantages of using Bayesian methods in judgment and decision making research highlighted by this case study.
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