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Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value

Poushneh, Atieh; Vasquez-Parraga, Arturo Z.  Journal of Theoretical and Applied Electronic Commerce Research Vol. 14, Iss. 2,  (May 2019): 90-105.

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