Serviço Público de Radiodifusão em Portugal: Do Controlo Ideológico ao fim da Representatividade Social

Abstract

O servic¢o publico de radiodifusto surge em Portugal ainda na década de 70. Ele resulta da nacionalizac3o de quase todas as radios privadas e da sua jungao a rddio oficial do Estado Novo. A RDP nasce com uma estrutura, com uma dimensdo e com um modelo de gestdo pouco préximos do que carateriza os operadores publicos modernos. Foi, no entanto, percorrido um longo caminho, desde entdo. Passam 20 anos até que a RDP se torne um organismo estdvel, equilibrado e de efetivo servic¢o publico. Este trabalho analisa o caminho percorrido, com rafzes na estagdo oficial, enquadrando-o em diversos contextos, nomeadamente, sociais, europeus, politicos, econédmicos e tecnolégicos. Ao mesmo tempo, o percurso é enquadrado no 4mbito do sector radiofénico portugués, refletindo preferéncias e percecées do ptblico e do mercado, através da andlise de estudos de audiéncia. Recentemente, a radio publica juntou-se a televisdo, corporizando um modelo integrado de servigo publico. Os seus desafios concetuais e as suas perspetivas de evolucdo sdo, também, abordadas, dando a esta investigagao um horizonte aberto, perante as possibilidades de reestruturag¢4o ou privatizagao parcial.

Alternate abstract:

The Portuguese public radio (RDP) was created in the 70s. It's the outcome of a nationalization process where all private stations were merged within the state radio (one major exception stands out, the Catholic radio station). A long way has been made since those first years. RDP’s original structure was oversized and the management was inadequate. It took 20 years for RDP to become a stable organization, with balanced finances and an effective, socially responsible public service. This study analyzes the evolution of the public radio as it traces its roots back to the state's media. The Portuguese public radio is taken under consideration through its various contexts, from social, to European, political, economic and technological backgrounds. In order to provide a more solid basis for our framework we analyse periodical audience studies. That data offers substantial information on the Portuguese perception of the public radio's brand and performance. Recently, public radio and television have been merged into an sole operator. It’s conceptual challenges and development perspectives are also discussed, leading this research to a wide horizon facing a foreseable downsizing or even partial privatzation.