Abstract

Although festival organizers have significantly increased their adoption of green practices, there has been relatively little research on the pro-environmental decision-making process in festival settings. Drawing from the value-belief-norm-theory, the purpose of this study is to investigate the pro-environmental decision-making processes of attendees of eco-friendly food festivals. A structural analysis of responses collected from 601 surveys revealed that affective triggers and personal norms played critical roles in the development of respondents’ pro-environmental intentions in festival settings. This study provides discussions and implications for research and practices related to green festivals.

Details

Title
Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model
Author
Woo-Hyuk, Kim  VIAFID ORCID Logo  ; Kim, Kyung-Sook
First page
3894
Publication year
2018
Publication date
2018
Publisher
MDPI AG
e-ISSN
20711050
Source type
Scholarly Journal
Language of publication
English
DOI
https://doi.org/10.3390/su10113894
ProQuest document ID
2389166437
Copyright
© 2018. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.