Wykorzystanie serwisów społecznościowych w procesie wspomagania komunikacji wewnętrznej. Usługa Facebook at Work jako przykład innowacji komunikacynej

Abstract

The object of considerations in present article is the potential of Internet technology, in particular social networking site Facebook, as an innovative tool for communication with the environment, enabling effective management motivation and loyalty of employees of public administration. The special attention was concentrated on evaluation of the new service Facebook designed for companies and business environments –„Facebook at Work”. The reader will find the description of possibilities offered by this tool to motivate a team of employees of public administration, building internal partnerships that can translate into attitudes of loyalty to the organization.