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© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors in the full service carrier (FSC) industry. A quantitative method was used. The evaluation of the measurement model verified the quality of construct measures. Findings from statistical analyses demonstrated the significant associations among research variables, and identified the mediating nature of FSC love and FSC respect. In addition, the important moderating effect of perceived FSC ticket price was found. A prominent role of ambient condition quality in eliciting approach behaviors was also explored. Overall, our theoretical framework contained a prediction power for approach behaviors. The research findings thus assist FSC researchers and practitioners to better understand the process of generating the customer decision-making process and behaviors that are positive for full service carriers. This research hence successfully fulfilled its objective to discover the influences of the customer approach behaviors in the full service carrier (FSC) industry.

Details

Title
Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector?
Author
Han, Heesup 1   VIAFID ORCID Logo  ; Lho, Linda Heejung 1 ; Ariza-Montes, Antonio 2   VIAFID ORCID Logo  ; Lee, Kyung-Sik 3 ; Baek, Hyungshin 4 ; Araya-Castillo, Luis 5   VIAFID ORCID Logo 

 College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea; [email protected] (H.H.); [email protected] (L.H.L.) 
 Social Matters Research Group, Universidad Loyola Andalucía, 414004 Cordóba, Spain 
 Department of Airline Services, Dongshin University, Jeollanam-do 58245, Korea; [email protected] 
 AIR BUSAN Passenger Transport Service, BAS Co., Ltd., 3F, 108, Gonghangjinip-ro, Gangseo-gu, Busan 46718, Korea; [email protected] 
 Facultad de Economía y Negocios, Universidad Andrés Bello, Santiago de Chile 7591538, Chile; [email protected] 
First page
10636
Publication year
2020
Publication date
2020
Publisher
MDPI AG
e-ISSN
20711050
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2524966294
Copyright
© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.