Redevelopment strategy of Sambas orange

Abstract

This research aimed to investigate the best redevelopment strategy of Sambas Orange. The fruit was the icon of Sambas Regency. The damaged Sambas orange plants were caused by some factors such as its trade system. There are many farmers who are growing the orange. They are expecting that the fruit become the icon of the place so that it can increase their welfare. This research was conducted in 2018 in Tebas District, Sambas Regency, the center of Siam orange plantation. The sampling was through two stages. The first stage was determining the sample of village through purposive sampling; Segarau Parit was chosen for its large area and high production number. The second stage was determining the sample of farmers through random sampling. SWOT analysis was implemented. The result of research revealed that the required strategy was aggressive Growth-Oriented Strategy.