The effect of digital literacy toward enterpreneur behaviors through students’ intention enterpreneurship on Economics Education Study Program at Jember

Abstract

Science and technology is very rapidly growth in the current era of globalization. With the ease of disseminating information both print media and the internet, knowledge and technology development is increasingly fast. The development of science and technology is increasingly advanced, allowing humans to live in an industrial climate by maximizing the functions of technology to replace the humans’ roles. When science and technology increasingly allows humans to produce advanced technologies, the digital technology progresses allow humans to live in information society. A concept that generally explains how the community in relation both information and communication activities is facilitated by the modern products ability as the internet supporting by computer products. Computer is the tool that can facilitate and explore the human capabilities in learning and processing information. Thus, the advancement of information technology can affect a person’s life in tracking information. Based on the previous elaborations, the writer concern on the current study entitled “The Effect of Digital Literacy on Entrepreneurial behaviours through Entrepreneurial Intention of Students in Economic Education Study Program in Jember ". Hopefully, the world of education in both general and higher education can take the roles in contributing the entrepreneurship from the cognitive, affective and psychomotor for students, so students have entrepreneurial behaviours. This study aims to examine empirically the causal relationship between two variables, namely digital literacy (computer literacy and internet literacy) on entrepreneurial behaviours, and entrepreneurial intentions. This study is explanatory research to find and explain causal relationships between variables. Besides, this study is conducted to answer the problems that have been formulated, the objectives to be achieved, and to test the hypothesis. This study was survey methods by distributing questionnaires to obtain information and the approach is a quantitative approach. The data analysis was Structural Equation Modelling (SEM) analysis. Based on the results, it was found that the digital literacy of students in economic education study programs in Jember was still limited to influence the intention of entrepreneurship, especially on entrepreneurial behaviours. However, the intention of entrepreneurship is proven to mediate digital literacy towards entrepreneurial behaviours. Therefore, the writer suggested that learning is more effective and can be more meaningful for students, preferably focused on both practical and theoretical. Based on the interview results, the proportion of practical learning activities is only around 30% and the theory is 70% of learning. These conditions should be reversed, precisely 30% of theory and 70%, practice especially the practice of entrepreneurship with digital media, for example e-commerce, including the practice of marketing strategies in the marketplace, market space, social media, e-mail, and others.