Abstract

This paper deals with the issue of the perceptual aspects of selected graphic variables (specifically shape and size) and map background in cartographic visualization. The continued experimental study is based on previous findings and the presupposed cross-cultural universality of shape and size as a graphic variable. The results bring a new perspective on the usage of shape, size and presence/absence of background as graphic variables, as well as a comparison to previous studies. The results suggest that all examined variables influence the speed of processing. Respondents (Czech and Chinese, N = 69) identified target stimuli faster without a map background, with larger stimuli, and with triangular and circular shapes. Czech respondents were universally faster than Chinese respondents. The implications of our research were discussed, and further directions were outlined.

Details

Title
Effect of Size, Shape and Map Background in Cartographic Visualization: Experimental Study on Czech and Chinese Populations
Author
Stachoň, Zdeněk 1   VIAFID ORCID Logo  ; Šašinka, Čeněk 2   VIAFID ORCID Logo  ; Čeněk, Jiří 3   VIAFID ORCID Logo  ; Angsüsser, Stephan 4   VIAFID ORCID Logo  ; Kubíček, Petr 1   VIAFID ORCID Logo  ; Štěrba, Zbyněk 1 ; Bilíková, Martina 1 

 Department of Geography, Faculty of Science, Masaryk University, 61137 Brno, Czech Republic 
 Division of Information and Library Studies and HUME Lab, Faculty of Arts, Masaryk University, 60200 Brno, Czech Republic 
 Department of Social Studies, Faculty of Regional Development and International Studies, Mendel University in Brno, 61300 Brno, Czech Republic 
 Department of Geographic Information Science and Cartography, School of Resource and Environmental Science, Wuhan University, Wuhan 430079, China 
First page
427
Publication year
2018
Publication date
2018
Publisher
MDPI AG
e-ISSN
22209964
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2582821580
Copyright
© 2018 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.