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Earlier this year, Omdia told us the MacBook Air had become the world’s most popular business laptop. With that in mind, I spoke with Apple Director for Mac Product Marketing Colleen Novielli, about why she thinks this is the case.
The move in recent years to Apple Silicon in Macs delivered a major boost to the platform. Not only did the move massively increase processor power, but it did so at low energy levels — turning even entry-level Macs into viable tools for business. “The Mac product line really is the strongest it’s ever been,” said Novielli.
There’s a Mac for everyone
What that means is choice, with a suitable Mac available for almost every task. “What we like to say right now is there truly is a Mac for every employee in business to choose,” she said. (It’s easy to speculate that the extent of the offer might expand with the introduction of lower-cost Macs next year.)
The growing prevalence of employee choice schemes means more and more workers are choosing Macs, rather than other platforms. Martin Lang, enterprise mobility leader...