Abstract

Purpose: The present study investigates the role of body dissatisfaction in mediating the relationship between physical appearance concern and the use of slimming products.

Design/methodology/approach: It employs a mediation model built using the PLS-SEM technique among a sample of 835 adult women.

Findings: The results show body dissatisfaction partially mediates the effect of physical appearance concern on the intention to use slimming products. The results demonstrate that physical appearance concern increases body dissatisfaction in women, as well as reinforcing the relationship between those factors and the increased intention to use slimming products.

Originality/value: The study extends the knowledge on the topic, explaining the antecedents, and the mediator of the intention to use slimming products.

Details

Title
Is it easy to get slim? Intention to use slimming products
Author
Rafael Mendes Lübeck  VIAFID ORCID Logo  ; Clécio Falcão Araújo  VIAFID ORCID Logo  ; Claudio Hoffmann Sampaio  VIAFID ORCID Logo  ; Luciano, Edimara Mezzomo  VIAFID ORCID Logo 
Pages
362-384
Section
Articles
Publication year
2021
Publication date
Apr-Jun 2021
Publisher
Universidade Nove de Julho (UNINOVE), PPGA
e-ISSN
21775184
Source type
Scholarly Journal
Language of publication
English
DOI
https://doi.org/10.5585/remark.v20i2.17027
ProQuest document ID
2610973948
Copyright
© 2021. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.