Contributions of Social Networking for Innovation

Abstract

This paper investigates the role of virtual social networks as a mechanism complementary to formal channels of technology transfer represented by ICT and by private centers of R & D in industry. The strengthening of Web 2.0 has provided the expansion of collaborative tools, in particular the social networks, with a strong influence on the spread of knowledge and innovation. To evaluate the potential of virtual networks, a survey had been conducted to identify and describe the characteristics of some of the major social networks used in Brazil (LinkedIn, Orkut and Twitter). Even this phenomenon is not mature, the study identified the potential and benefits of social networks as informal structures that help in generation of knowledge and innovation diffusion, as a field to be explored and developed.