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© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

This study focuses on understanding the factors that affect the intention of using financial technology among young Vietnamese in the context of the COVID-19 pandemic. Fintech studies are abundant in developed countries and mainly focus on consumers’ conditions, awareness, habits, and capital. These are expected to differ significantly from the situation in developing countries. We have reviewed factors that can affect the user’s intention, including the Perceived Benefit (PB), Perceived Risk (PR), Belief (B), and Social Influence (SI), and rely on the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) model in this research. The survey sample comprises 161 Z-generation consumers with strong flexibility and knowledge about the use of Fintech. We use the PLS-SEM (partial least squares structural equation modeling) analysis method with the SmartPLS software (SmartPLS GmbH, Oststeinbek, Germany) to evaluate the research model. We find that the Perceived Benefit (PB) has the most significant impact on the intention to use Fintech, followed by Belief (B). However, in general, the factors are not significant, perhaps due to many reasons that are intrinsic in Vietnam. Based on this result, service providers, policymakers, and researchers can calibrate the development and research for the following stages. We offer findings different from the previous research, thus especially extending the literature on young people.

Details

Title
Factors Affecting the Intention to Use Financial Technology among Vietnamese Youth: Research in the Time of COVID-19 and Beyond
Author
Nguyen, Vinh Khuong 1   VIAFID ORCID Logo  ; Nguyen Thi Thanh Phuong 2 ; Nguyen Thanh Liem 3   VIAFID ORCID Logo  ; Cao Thi Mien Thuy 3   VIAFID ORCID Logo  ; Tran Hung Son 4   VIAFID ORCID Logo 

 Faculty of Accounting and Auditing, University of Economics and Law, Ho Chi Minh City 700000, Vietnam; [email protected]; Vietnam National University, Ho Chi Minh City 700000, Vietnam; [email protected] (N.T.T.P.); [email protected] (C.T.M.T.); [email protected] (T.H.S.) 
 Vietnam National University, Ho Chi Minh City 700000, Vietnam; [email protected] (N.T.T.P.); [email protected] (C.T.M.T.); [email protected] (T.H.S.); Faculty of International Economic Relation, University of Economics and Law, Ho Chi Minh City 700000, Vietnam 
 Vietnam National University, Ho Chi Minh City 700000, Vietnam; [email protected] (N.T.T.P.); [email protected] (C.T.M.T.); [email protected] (T.H.S.); Faculty of Finance and Banking, University of Economics and Law, Ho Chi Minh City 700000, Vietnam 
 Vietnam National University, Ho Chi Minh City 700000, Vietnam; [email protected] (N.T.T.P.); [email protected] (C.T.M.T.); [email protected] (T.H.S.); Institute for Development and Research in Banking Technology, University of Economics and Law, Ho Chi Minh City 700000, Vietnam 
First page
57
Publication year
2022
Publication date
2022
Publisher
MDPI AG
e-ISSN
22277099
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2642365461
Copyright
© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.